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Design Thinking Program

Work towards a solution-based approach to solving a problem.


Design Thinking program developed for a leading engineering company with an objective to imbibe creative and solution-based approach in the DNA of the employees. The program fetched great response and on job implementation of learning



Client Segment: Engineering


Background

The client company works on various competencies identified for their businesses and one of the key competencies is Innovation and Creativity. To be in the business and on top-of-the-mind of their customers one needs to deliver a true solution-based creative value.

To imbibe creativity and solution-based approach in the DNA of the employees, Blink Strategic Solutions designed a Design Thinking intervention across different groups of the company.


Objectives

  • To understand and implement innovative solution-based methods in the day-to-day working of the business.

  • To understand, define and re-frame problems based on the emotional needs of customers

Program Parameters


Performance measurement as per Kirkpatrick’s evaluation theory.

A “before and after” assessment designed for the day of the training to measure the learning of the participants.


Four areas where behavior of participants measured about a month after the workshop

Empathy: Participants to display a marked improvement in interactions with internal and external clients due to increased understanding and empathy

Customer Orientation: Participants were more observant and customers focused in their dealings

Problem Solving: Participants were use at least one creative method of problem

Creativity: Participants displayed a marked increase in creative approach to any workplace situation


Outcome


The program was extremely well received as the participants are practicing and implementing the learning they got from an extensive two-day Design Thinking program. Moving along the way Blink Strategic Solutions have provided a true value to the client company and is the client's preferred consultative learning partner.

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